MEMBER OF THE ELITE POOL PROGRAM Credibility and Legitimacy - Contact information on all pages of site. - Provides many ways for customers to contact them far beyond a simple contact page. - Clearly provides the address of location(s) and directions. - Displays a minimum standard of portfolio and/or testimonials. User Experience - Provides user friendly interface and navigation. - Clean modern web Interface. - Has minimum number of online client value added interactive services and conveniences (examples could include online gift cards, pay invoice online, custom quoting tools etc). - Offers Social media sharing. - Displays a smartphone mobile friendly version. - Offers the ability to join mailing list. - Includes a website sitemap. - Ability to book Pool or Hot Tub service online. - Ability to share pages/products with friends. Product Catalog & Promotions - Displays the minimum acceptable product catalog offer. - Clearly states product brands that are carried. - Ability to reserve product in-store using online functionality. - Provides customer incentive programs . (ie: coupons, events, ongoing promotions, rebates etc). Security - Information transmission protected by valid SSL where required. - Site is behind a proper UTM firewall. - Enhanced application security programming review. - Scanned by security company every 90 days to ensure PCI security standards are met. Customer Service - Includes customer concern forms. - Customer can submit service reviews and feedback forms. - Includes a return policy on site. - Includes a website terms of use and privacy policy documents. |